the Dignity Project


The Dignity Project is designed to educate the public about the reality of poverty in the 21st century–and underscore the point that everyone deserves basic human dignity.

Today, approximately three million Canadians, or one in 11 people, live in poverty. The Salvation Army recognizes that poverty is a critical issue, and that everyone has a right to access basic necessities such as nutritious food, health care, education and economic opportunity.

More than 1.6 million people receive assistance from The Salvation Army each year across the country – many among the nation’s poor. This includes:

  • The distribution of more than 2.8 million meals.
  • The provision of 6,400 shelter beds each night for vulnerable men, women and families, making up one-quarter of all shelter beds in Canada.
  • Practical assistance to more than one million people with food or clothing.

Through online events, on-the-street outreach, traditional advertising, social networking and other communications tactics, The Salvation Army will engage Canadians about the concept of dignity, and that poverty is a scourge on society that puts dignity out of reach.

With your support, dignity for all is possible.

How you can help